Being a shareholder of Tata Motors, I received a communication few days back that Tata Motors has associated with Lionel Messi. The #madeofgreat campaign showcases Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation, just as Messi personifies excellence and skill. The campaign has nevertheless been a success till date, since the success of an ad campaign also depends upon how the same can help its prospective audience relate to the campaign and the brand though it.

Messi has been an inspiration for the millions and undeniably, Messi was the major reason I was also watching the game while the World Cup was going on last year. In our pursuit of lives, we meet many people, but we don’t tend to remember most of them. However, yes, sometimes we meet someone who unintentionally touches our lives. I dedicate this post to a person, an inspiration, who has brought me back to the world of blogging – Manjulika Pramod, or MS, as I am used to calling her. She herself is a great blogger and writes at


I had met her first in June 2013 at #HPInkAdvantage Indiblogger meet at Hotel Fortune Global, Gurgaon. Honestly, when we met, I had no idea the blogger in her would activate the blogger in me, who had been on hibernation mode since past three years. We were a part of the same team in one of our activities in the event and then started the craziness that has been continuing till date. I still remember that day itself when I was also asked to introduce myself in 30 seconds at my first blogging event where I introduced myself as a blogger-in-exile, she was the first one to take a commitment from me before leaving the event location that I would be posting at my blog soon enough.


It has already been more than two years since I have known her and one thing is for sure that writing is passion for her. She blogs not because she has to, but only because she loves to. No wonder, her love of writing and blogging has won her many accolades, many trips within and outside India. While I have expressed my jealousy to her every time I see her check-in at some new place, the expression has been more of an appreciation. Generally, we need to ask people, when are they going on their next vacation, the question changes talking to MS and you need to ask, when will you be at home?

Even after that blogging event where I had met MS, the blogger in me was still not fully active and I was into hibernation again after few posts but she kept poking me and motivating me then to continue writing. The day then and the day now, the association, or the inspiration has only grown and hopefully will continue to grow.

The day I had met her, she worked for a big brand and today, she lives to be a big brand, though for me she already is. Would just like to say, keep rocking and keep blogging!


That was my #madeofgreat story and being a Messi fan, I would just pose another question for me before signing off on ‘what you think of Tata Motors’ Association with Lionel Messi?’ The best comment might not give you a chance to meet #Messi but you might end up getting a nice Rs. 750 Amazon voucher.

11 thoughts on “An Inspiration to Blog!”

  1. I liked this post even more because I have met the wonderful Manjulika (MS) in person, also thanks to IndiBlogger. I’m glad you sought inspiration from another blogger to rekindle your blogging journey!

    As for my thoughts on Tata Motors association with football great Lionel Messi, I strongly feel these are two greats in their own ‘field’, taking on the ‘challengers’ and hitting the ‘goals’ without taking their eye off the ball.
    Do hop over to my blog and share your thoughts on my post

  2. Great things are bound to attract other great things so it isn’t a wonder that Messi got associated with Tata Motors, a brand that has made its own niche in the automobile industry. And this combo is going to mess up other competitors for sure!

  3. I have been reading Manjulika’s blog since long , I haven’t met her yet but I know she’s a person I would like to meet. Hopefully soon. 🙂

    She’s loved by many.

  4. That’s a great Post Simardeep. Landed first time on your blog and I must say it was a pleasure reading you. I really liked how you choose to write about a fellow blogger as someone #madeofgreat. Anyone who has the capability of motivating people is definitely great. It is an exquisite skill to be able to inspire people for doing things. you are really a lucky fellow to have met someone who can do the trick. Kudos !!!!


    My answer to your question: The person you choose to write about for #madeofgreat campaign is the perfect choice in my opinion. So is the association of Messi with Tata Motors, because both of them are committed to deliver 100 percent every single time. These two are behemoth brands which have dedicated themselves to perfection in their respective fields for years and years now.

    It is no coincidence that Messi himself drives a range rover which is a product of Tata Motors now. The brand has been known for its trustworthiness, simplicity, durability and reliability for decades now, A tie-up with legend like Messi whose commitment to his team and ability to deliver whatever is necessary every single time will take the value and goodwill which company has developed since 1945 to a whole new level of awesomeness. The fact that it took 16 months of efforts to get Messi in the driver’s seat says a lot about how difficult it is to chase world’s most gifted footballer. Hoping to see this association foster into a long term relationship.

    Messi reflects the Trust the soccer fans all around the world put on him while so does Tata Motors for the automobile enthusiasts across the country. Both of them have achieved feats unparalleled and have stood far apart from all their competitors, hope that this association turns out to be a value addition for both the sides. Cheers !!!!

  5. The story of a Legend in herself – that’s how I will describe it in a short sentence. Very well written with words and pics which enhance the simplicity yet greatness of the Lady. Salutations and very happy for you to have got inspired and bringing out your best in life.

    My answer: Tata is a name which any and every person can rely on for its honesty, commitment and perseverance. Lionel Messi is a legend who has carved his name in history books with total dedication to the game, simple living and improvisation which is seen with each game he plays. The association of Tata Motors and Lionel Messi as their Brand Ambassador will definitely give an edge to the Tata group over its competitors solely because the brand Ambassador also holds the same reputation of not letting his fans down ever, like Tata Motors who have given the best to the world over the decades. Its an exemplary association par excellence.

    You can choose my answer as the Voucher winning comment if you feel I described it all well.. 🙂 Please remember to post it on the Indiblogger contest page today as soon as you have 3 comments here..

  6. Indeed a nicely written post. I wish you good luck for the contest
    Here is my answer
    The association of Tata Motors with Lionel Messi is that of two greats. Lionel Messi has been exceptionally talented who with his hard work, determination and sacrifices has got better and tougher in his chosen sport so is the Image, reputation and quality of TATA Motors that have transformed brilliant ideas into masterpieces of engineering and created a brand and products that we are so proud of as Indians. Lionel Messi has transformed his body and the mind body co-ordination into a masterpiece of precision and excellence it would not be wrong to say that Lionel Messi is the TATA Motors of sports where as TATA Motors is the Lionel Messi of vehicles both giants in their own spheres driven by the drive to excel and lead by example. So Lionel Messi is the best choice for becoming the brand Ambassador for TATA Motors

  7. Your post describes #madeofgreat so well that it has winner written all over it. Good luck for your entry.
    Here is my answer.
    Like minds think and act alike looking at the track record of TATA Motors it has stood the test of time and built a business that was built using bricks of hard work on a foundation of trust. Authenticity, reliability, simplicity, as well as its commitment to innovation are the trademarks of brand TATA Motors. These same qualities are present in Lionel Messi who with his immense talent has made a mark for himself on the international football field .Facing all hardships he has worked hard toiling on the fields and in training sessions facing injuries and pressure to come out trumps and be a winner. Thus these two greats Lionel Messi and TATA Motors are made for each other .There association is a bond of two legends
    In case you pick me a winner my email id is :
    Fingers crossed 🙂

  8. Tata Motors’ association with Lionel Messi spells a significantly notable alliance that will steer the company towards favourable benefits. I always acknowledge Tata Motors as a distinctive name in Auto industry, which will not let the success ‘larger-than life’ elude from its fate now with a timeless guild with iconic figure Messi. I don’t see this union of Tata Motors as an aspirational effort for garnering some quick publicity and evoke specific reaction from myriad crowd with Celeb branding, but is rightly an embellished handshake for keeping up the pace to get to the pinnacle of success graph. To sum things up, I am joyous to see the brand and the star uniting for ‘One in a Million’ #madeofgreat power-packed drive ahead 🙂

    Shilpa Bindlish

  9. Your post defines #madeofgreat to the hilt. Goodluck for the contest
    My answer is:
    Authenticity, reliability, simplicity, as well as its commitment to innovation are the pillars of strength on which TATA have built a brand that has put India on the global map. It is a brand that has stood the test of time just like Lionel Messi who tackles opposition on the field with his skill,agility,strategy,brilliance and raw power to reach and score a goal so has been the track record of TATA motors who has become a brand leader and a global giant. These qualities make TATA Motors and Lionel Messi perfect partners who stand for the same set of values thus Lionel Messi is the perfect brand ambassador to represent TATA Motors.
    Hope my best to be a winner here; do contact me for the prize at
    fingers crossed

  10. Your post defines #madeofgreat in an awesome manner.Very well written and interesting post indeed.
    My Answer
    Tata Motors is a brand that makes durable vehicles, with its MADE IN INDIA mark makes every Indian proud. It is a brand seen globally as Trusted, Reliable, Innovative and at the forefront of technology. In its journey since inception it has overcome all odds, competition, and adversities with grit and determination. These same qualities are associated with Lionel Messi who was very talented and hardworking from a very early age. With each game that he played he kept improving his skills and built a career to become one of the best player of professional football. There qualities make both TATA Motors and Lionel Messi giants who perfectly compliment each other and Lionel Messi the right and perfect Ambassador who stands for the same values that TATA Motors does.

  11. Yours is a very well written post your .Its is a very nice description of #madeofgreat
    TATA Motors is a brand associated with performance, endurance and excellence. These words are also synonymous with Lionel Messi who plays as a forward and weaves his magic on the football field.Just as Lionel Messi is considered the best footballer in the world ,TATA motors which is Indias premier automotive manufacturer gives wheels to the people of India with its wide range of vehicles. Both believe in excelling in whatever they do and set examples for others to follow. They compliment each other as both are reliable trustworthy and leaders thus Lionel Messi is the natural choice as the brand ambassador of TATA Motors

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