Being a shareholder of Tata Motors, I received a communication few days back that Tata Motors has associated with Lionel Messi. The #madeofgreat campaign showcases Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation, just as Messi personifies excellence and skill. The campaign has nevertheless been a success till date, since the success of an ad campaign also depends upon how the same can help its prospective audience relate to the campaign and the brand though it.
Messi has been an inspiration for the millions and undeniably, Messi was the major reason I was also watching the game while the World Cup was going on last year. In our pursuit of lives, we meet many people, but we don’t tend to remember most of them. However, yes, sometimes we meet someone who unintentionally touches our lives. I dedicate this post to a person, an inspiration, who has brought me back to the world of blogging – Manjulika Pramod, or MS, as I am used to calling her. She herself is a great blogger and writes at www.manjulikapramod.com.
I had met her first in June 2013 at #HPInkAdvantage Indiblogger meet at Hotel Fortune Global, Gurgaon. Honestly, when we met, I had no idea the blogger in her would activate the blogger in me, who had been on hibernation mode since past three years. We were a part of the same team in one of our activities in the event and then started the craziness that has been continuing till date. I still remember that day itself when I was also asked to introduce myself in 30 seconds at my first blogging event where I introduced myself as a blogger-in-exile, she was the first one to take a commitment from me before leaving the event location that I would be posting at my blog soon enough.
It has already been more than two years since I have known her and one thing is for sure that writing is passion for her. She blogs not because she has to, but only because she loves to. No wonder, her love of writing and blogging has won her many accolades, many trips within and outside India. While I have expressed my jealousy to her every time I see her check-in at some new place, the expression has been more of an appreciation. Generally, we need to ask people, when are they going on their next vacation, the question changes talking to MS and you need to ask, when will you be at home?
Even after that blogging event where I had met MS, the blogger in me was still not fully active and I was into hibernation again after few posts but she kept poking me and motivating me then to continue writing. The day then and the day now, the association, or the inspiration has only grown and hopefully will continue to grow.
The day I had met her, she worked for a big brand and today, she lives to be a big brand, though for me she already is. Would just like to say, keep rocking and keep blogging!
That was my #madeofgreat story and being a Messi fan, I would just pose another question for me before signing off on ‘what you think of Tata Motors’ Association with Lionel Messi?’ The best comment might not give you a chance to meet #Messi but you might end up getting a nice Rs. 750 Amazon voucher.