One of the country’s leading diversified business houses, RK Group, announced its entry into the Housing Finance Business with the launch of Wonder Home Finance Ltd. on 1st August 2018 in the city of Jaipur. Wonder Home Finance Ltd is a NHB-registered housing finance company incorporated with a view to provide finance through home loans and business MSME loans. It has also signed MOU with National Housing Bank (NHB) on 20th July 2018 to provide finance to lower and middle-class segment of the society in semi-urban and rural areas.

The company is ready to impact the lives of people across the State of Rajasthan in the first phase of its launch with 29 branches across the state of Rajasthan including 4 in Jaipur itself. Out of these, 9 branches have already been made operational while another 20 will be opened within next month.

With its focus on Govt.’s vision of ‘Housing for All by 2022’, WHFL is ready to offer financial assistance to segments including home loans, construction, repair and renovation of homes. With the foundation built strongly on RK Marbles and Wonder Cement, renowned brands in their respective spaces, getting into housing finance business was a natural transition as it has always believed in leaving an impact in the lives of others. What better option it could have been than financing the dreams of its customers.

While announcing the launch of Wonder Home Finance Ltd at a press conference in Jaipur, Shri. Ashok Patni, Chairman of the RK Group said, “With the launch of WHFL, we are confident that we will be able to deliver a unified financial services to the people of this country. Our people centric business model and service oriented delivery mechanism will help to create an exceptional experience amongst our target audience. It will further enhance the groups philosophy of perfection and reaching to masses. Also envisaged by our Government’s vision of ‘Housing for all by 2022’, it is a step towards delivering last mile financial services to the people of this country. We are confident of this business proposition which is a unique one in the industry today and it will surely help us to drive the group’s growth to the next level.”

The Company will be using the technology extensively to acquire and service the customers and make the processes faster, as it aims to cover approximately 70% households in Rajasthan and further expand steadily in the neighbouring states including Gujarat, Maharashtra & MP within this year itself.

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